The international consultancy firm Gericó Associates, with offices in Spain, Chile, Colombia, Mexico and Peru, has received the unanimous vote of the founding partners of Mirovia, an international network specialising in Legal Marketing and Legal Communications, to join the international network with immediate effect.

The consultancy firm of Spanish origin is the first to join Mirovia since its foundation and adds Spain and the Latin American region to the alliance, which has consultants specialising in the legal sector in the United Kingdom, Germany, France and Italy. This forms a pioneering international network of five consultancies, Gericó Associates (Spain and Latin America), Byfield (UK), Eye Communications (Germany), Eliott & Markus (France) and Valletta Relazioni Pubbliche (Italy), each a leader in its own jurisdiction.

The counterpart consultancy in the UK is Byfield, a leading agency specialising in legal PR, litigation PR and crisis PR, co-founded by Gus Sellitto 14 years ago. For the German jurisdiction, it is Eye Communications, founded 16 years ago by Matthias Struwe, one of the leading agencies for legal communication in Germany. In France, the consulting firm of reference is Eliott & Markus, more similar in size to Gericó Associates, with more than 30 professionals specialised in different fields of Legal Marketing and founded more than 15 years ago. The Italian market is led by Valletta Relazioni Pubbliche founded by Marianna Valletta in 2013, one of the leading agencies in its Country.

"This is a key move in our international strategy that allows us to offer a very high quality and coordinated service in the main European jurisdictions and in Latin America. No one else can offer a specialised service in the legal sector in so many jurisdictions simultaneously", highlights Alfonso Everlet, Managing Director of Gericó Associates and responsible for the incorporation to Mirovia.

Marc Gericó, Managing Partner of Gericó Associates, underlines that "together we form a consultancy firm now present in nearly 10 countries and with more than 80 specialised consultants, with the ambition, moreover, to continue growing in other jurisdictions with the help of our new partners. This is undoubtedly another milestone in the history of our firm”.

Mirovia positions itself as an international partner of the legal industry and as a pioneering network both at European and global level. Its members exchange best practices, market intelligence and vision for the benefit of their clients and the network itself, with some of the member firms being recognised by prestigious international directories such as Chambers and Partners or Décideurs. More information on Mirovia at www.mirovia.com.