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24 October 2023

Eliott & Markus announces strategic alliance with COM’Value

Eliott & Markus

Together, the two agencies are launching a comprehensive, integrated communications offering for finance and investment professionals.

Eliott &Markus, a pioneering agency dedicated to professional services firms, has announced a strategic collaboration with COM'Value, an agency specialising in the world of finance and investment.

At the heart of this alliance is a shared conviction: the growing complexity of the financial, legal and consultancy sectors calls for support from communications and marketing experts capable of grasping in depth the challenges, specific features and constraints of all these businesses.

This enhanced offering responds to the growing needs of finance and investment professionals and integrates both brand and influence aspects, while proposing 360° and multi-channel communication strategies.

This collaboration is based on three pillars: agile collaboration between two recognised structures in the financial and legal markets, operational excellence and sectoral relevance.

Gwenaëlle Henri, founder of Eliott &Markus, comments: "We believe that to communicate effectively in such specialised sectors, a deep understanding of the sector is essential. Julie and I are convinced that effective communication combines brand and influence, all structured by a 360°, multi-channel communication strategy.

 Julie Holweck, founder and CEO of COM'Value, comments: "Those involved in finance and investment need communications that accurately reflect the complexity and sophistication of the issues they address. By joining forces with Eliott &Markus, we are strengthening our ability to meet this requirement, beyond influence strategy, media relations and e-reputation."

About Eliott & Markus :

Eliott & Markus is the first communications agency dedicated to professional services firms. A pioneering agency, Eliott Markus has been both a witness to and a player in digital, societal and marketing trends in the professional services sector since 2005.

Thanks to an integrated, global approach to communications, enhanced by in-depth knowledge of complex markets, Eliott & Markus helps its clients build brand awareness through a cross-disciplinary communications offering that combines consulting, strategy, design, content, tech, digital and influence.

Eliott & Markus is a founding member of Mirovia, an alliance of corporate and BtoB communications agencies based in France, Germany, Italy, Spain, the UK, the Netherlands, India and Singapore.

About COM'Value

COM'Value is a communications consultancy created in 2018, specialising in finance and the investment industry. It offers its clients a global approach combining influence strategies, media and public relations, and brand image.

Since its creation, COM'Value has worked with nearly 40 management companies and specialist investment players (listed assets, quantitative management, ETFs, private management, real estate, private equity, structured products, financial analysis, etc.).

Founder of COM'Value, Julie Holweck has almost twenty years' experience in finance and communications. She was an account manager in a specialist agency, advising leading financial players. For 15 years, from 2000 to 2015, Julie held various communications roles at Société Générale Corporate & Investment Banking (SG CIB), notably in press relations, events and advertising, before taking charge of media relations and then corporate communications at LYXOR AM.

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