Amsterdam based Stark Narrative (STARK) has joined Mirovia as a new partner agency, signifying an expansion of the first global alliance of specialist PR agencies providing PR and communications and marketing and business development advice to legal sector clients who require dedicated support on a multi-jurisdictional basis.
Founded in 2019, STARK offers customized PR solutions to clients across the Benelux market (Belgium, Netherlands, Luxembourg) in three corporate niche domains: legal services, investments and IT services & security. The firm’s baseline proposition entails the implementation of integrated, strategic PR campaigns across domestic and international markets.
The Mirovia alliance was founded in February 2020 by leading European consultancies Byfield Consultancy (Byfield) in the UK, Eliott & Markus (E&M) in France, Eye Communications in Germany and Valletta Relazioni Pubbliche in Italy and Gerico Associates in Spain and Latin America.
As recognised legal PR specialists in their respective jurisdictions, each partner agency collaborates on a number of cross-border mandates and as an extension to in-house marketing teams; this includes US law firms looking to enhance their profile and establish a presence across Europe as well as in new markets and regions. Essentially, Mirovia allows each agency to pool their respective strengths to legal sector clients’ advantage internationally – providing local market expertise and a broad range of client services.
Mirovia also provides crisis PR and litigation PR support to clients internationally. For law firms, this includes special situations such as office closures or relocations, partner misconduct, professional negligence claims and regulatory investigations. In Litigation PR, Mirovia acts for clients facing high-profile cross-border disputes, where PR representation is required in key jurisdictions and in local language media.
Elizabeth James Tingen, Partner and Executive Director at STARK, commented: “We are delighted to be a member of the Miro via alliance and proud to represent the Benelux market therein. Due to a number of recent, key legislative developments, a market such as the Netherlands has become an integral European jurisdiction for global law firms. By joining forces with Mirovia, we are pooling our knowledge and resources in order to share best practices and thereby service clients in a truly comprehensive way.”
Gus Sellitto, Founder of Byfield Consultancy in London, said:
“Stark Narrative is an excellent team and agency and adds additional reach to Mirovia in the Netherlands, a key legal jurisdiction in Europe. With Mirovia, we are building a network of like-minded agencies with a shared vision to offer law firms operating internationally the best communications advice across borders and in key jurisdictions. We have strong working relationships with each of our partner agencies and now have a solid platform and service offering from which to further develop our footprint across Europe and internationally.”
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Notes to Editors
For more information on joining Mirovia, please contact Gus Sellitto, Managing Director at Byfield Consultancy – email@example.com, +44 (0) 204 558 6000.
The Mirovia alliance represents more than 80 communications and marketing professionals across six PR consultancies, offering substantive and highly specialised services to legal sector clients. More information on Mirovia at www.mirovia.com .
Byfield is the UKs leading communications consultancy to the legal sector and provides reputation counsel to help build brands, protect reputations and support litigation. Byfield works with pre-eminent UK, US and international law firms and legal sector businesses to help enhance our client's businesses , market perception and value.
Eliott & Markus
A pioneer in their sector since 2005, Eliott & Markus is the first communications agency dedicated to professional services firms, with a unique knowledge of their market and their challenges.
It assists players in the legal field in their desire to build their brand, develop their reputation and increase their influence through a distinctive approach to communication and marketing.
Present in Paris and Casablanca, the multicultural and international team of 45 experts is skilled in strategy, branding, public relations, influence, graphic design and e-reputation, and offers a global and integrated approach to its clients.
Eliott & Markus has also been named No. 1 communications agency for lawyers and the liberal professions by the magazine Décideurs.
Eye Communications is a full-service PR agency based in Freiburg, Germany, providing comprehensive press relations and business development services for international law firms, companies and associations.
Founder and managing director Matthias Struwe is one of the leading specialists for law firm-PR in Germany. For more than 20 years he has been dedicated to communication services for law firms, companies and federal ministries. Some of the leading international law firms, as well as hidden champions from various industries, trust in Eye Communications both for ongoing communication services as for crises and litigation PR.
As founding member of MIROVIA, Eye Communications is used to service clients internationally as part of an integrated approach to global communications.
Valletta Relazioni Pubbliche
Valletta Relazioni Pubbliche (VRP) is a leading Italian Public Relations and Communications Agency focused on legal, tax, financial and crisis communication, with a strong expertise in litigation PR.
VRP's main objective is to support, strengthen and preserve the reputation of law firms and professionals through the media and the web.
VRP PR and communication consultants perfectly understand the legal environment and its deepest dynamics as well as the media and communication rules. Our expertise in the legal sector is a crucial asset when it comes to deliver tailormade consultancy to law firms.
We define the right strategy and take care of all communications and marketing activities to achieve outstanding results for our clients. VRP offers more than 20 lines of services, including branding, media relations, content marketing, directories, event management, crisis & litigation pr, thought leadership and ESG/CSR communications.
Strategic analysis and results monitoring are the distinctive features of VRP consultancy method.
Gericó Associates is the first legal marketing, communications and business development consultancy firm for the legal sector in Spain and Latin America. The firm, after more than a decade advising on global strategy and business units, has offices in Spain, Chile, Colombia, Mexico and Peru. Its consultants, with extensive experience in law firms, international directories, the media, and communication and marketing agencies, provide comprehensive advice on business strategy, corporate communication, business development, design and implementation of marketing plans, and positioning in international directories.
Based in Amsterdam, Stark Narrative offers customized PR solutions to clients in three corporate niche domains: investments, legal services, and IT services & security. The firm’s baseline proposition entails the implementation of integrated, strategic PR campaigns across domestic and international markets. Although Stark Narrative's primary focus is on the Benelux market, the agency's collective work portfolio and regional focus spans Europe, Latin America and the Caribbean, North America, and sub-Saharan Africa.